From its name, it is the time it takes Dollar Imprint to process and prepare an approved order for shipment. The exact production time depends on the promotional item to be imprinted. For instance, it takes single color product imprints between 7 and 10 business days to be ready for shipment. On the other hand, it may take longer to imprint custom promotional products with multi-colored imprints. Each product has its own production time. If not sure about production times please contact customer service at 888-577-6667 to make sure your order is possible